World Wide Web Marketing
Rights Contact Login For More Details
- Wiley
More About This Title World Wide Web Marketing
English
JIM STERNE has more than 15 years of marketing and sales experience in the computer industry. He is cofounder of Target Marketing of Santa Barbara, a firm specializing in creating Internet marketing strategies for businesses. He organizes and hosts a five-city Internet seminar series called "Marketing on the Internet" and regularly speaks at Internet World and Web World.
English
Getting to Know the Internet.
Welcome to the World Wide Web.
Using the World Wide Web for Marketing.
Customer Service First.
Web Page Functionality—Be Kind to Your Users.
Interactivity Is King.
Feedback.
Value Added Marketing.
Attracting Attention.
Measuring Your Success.
A Few Thorny Issues.
Where Do You Start?
Looking Toward the Future.
Appendices.
Index.
