Successful Marketing Strategies for Nonprofit Organizations
Rights Contact Login For More Details
- Wiley
More About This Title Successful Marketing Strategies for Nonprofit Organizations
English
BARRY J. McLEISH is Vice President of McConkey/Johnston, Inc., a marketing and management consulting firm based in Woodland Park, Colorado. Previously, he was director of marketing for a nonprofit with more than eight hundred employees and an annual budget of over $27 million.
English
A New Way of Doing Business for the Nonprofit Organization.
Building a Competitive Strategy.
The Phased Marketing Plan.
THE EXTERNAL ANALYSIS.
External Analysis: Client, Donor, Volunteer, and Competitor Research.
Researching Your Nonprofit Organization's Environment.
THE INTERNAL ANALYSIS.
Competition and Internal Marketing Analysis.
Marketing and Organizational Objectives.
Competition as Strategy.
Types of Strategies.
Improving the Nonprofit Organization's Image.
STRATEGIC MARKETING.
Implementing Strategic Marketing Choices.
Putting the Plans into Action.
Notes.
Index.
Building a Competitive Strategy.
The Phased Marketing Plan.
THE EXTERNAL ANALYSIS.
External Analysis: Client, Donor, Volunteer, and Competitor Research.
Researching Your Nonprofit Organization's Environment.
THE INTERNAL ANALYSIS.
Competition and Internal Marketing Analysis.
Marketing and Organizational Objectives.
Competition as Strategy.
Types of Strategies.
Improving the Nonprofit Organization's Image.
STRATEGIC MARKETING.
Implementing Strategic Marketing Choices.
Putting the Plans into Action.
Notes.
Index.
