Managing Business Relationships 2e
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- Wiley
More About This Title Managing Business Relationships 2e
English
David Ford is Professor at the University of Bath.
Lars-Erik Gadde is Professor at Chalmers University of Technology, Gothenburg.
Håkan Håkansson is Professor at the Nordic School of Management, BI, Oslo.
Ivan Snehota is Professor at the University of Lugano
English
ABOUT THE AUTHORS.
PREFACE.
Chapter 1. IMP and the Integration Approach.
Chapter 2. The Manager and the Network.
Chapter 3. The Manager and the Relationship.
Chapter 4. Relationships with Customers.
Chapter 5. Relationships with Suppliers.
Chapter 6. Distribution in Business Networks.
Chapter 7. Technology and Business Networks.
Chapter 8. Managing in Networks.
Chapter 9. So What Does it All Mean?
Index.
