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Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
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  • Wiley

More About This Title Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business

  • English

English

Ann Handley (annhandley.com) is the Chief Content Officer of Marketing Profs, a rich and trusted resource that offers actionable know-how to its 365,000 subscribers. As a thought leader and writer with a passion for good content, she writes and blogs extensively about online business, marketing, and sometimes just life.

C.C. Chapman (cc-chapman.com) is a media creator, entrepreneur, and online marketing expert. He recently launched DigitalDads.com—a site where a dad can be a guy—to serve as a cornerstone of the online parenting space.

  • English

English

Foreword by David Meerman Scott.

Acknowledgments.

Big Fat Overview (Sometimes Called an Introduction).

PART ONE: THE CONTENT RULES.

Chapter 1 The Case for Content.

Chapter 2 The Content Rules.

Chapter 3 Insight Inspires Originality: Who Do You Want to Attract?

Chapter 4 Who Are You?

Chapter 5 Reimagine; Don't Recycle: Anatomy of a Content Circle of Life.

Chapter 6 Share or Solve; Don't Shill.

Chapter 7 Stoke the Campfire.

Chapter 8 Create Wings and Roots.

Chapter 9 The Care and Feeding of Fans.

Chapter 10 Attention B2B Companies: This Is the Chapter You Are Looking For.

PART TWO: THE HOW-TO SECTION.

Chapter 11 A Blog as a Hub of Your Online Content.

Chapter 12 If Webinars Are Awesome Marketing Tools, Why Do Most of Them Suck?

Chapter 13 What's the Difference between an Ebook and a White Paper? (And When Should You Use Them?).

Chapter 14 The Single Biggest Secret to Creating a Compelling Customer Success Story (Formerly Known as a Case Study).

Chapter 15 From Dumpy to Sexy: A FAQs Makeover.

Chapter 16 Video: Show Me a Story.

Chapter 17 Podcasting: Is This Thing On?

Chapter 18 Photographs: The Power of Pictures.

PART THREE: CONTENT THAT CONVERTS: SUCCESS STORIES (WITH IDEAS YOU CAN STEAL!).

Chapter 19 Reynolds Golf Academy: Greensboro, Georgia.

Chapter 20 The Cool Beans Group: Greensboro, North Carolina.

Chapter 21 U.S. Army: Fort Knox, Kentucky; Fort Monroe, Virginia.

Chapter 22 AskPatty.com, Inc.: Thousand Oaks, California.

Chapter 23 Kadient: Lowell, Massachusetts.

Chapter 24 HubSpot: Cambridge, Massachusetts.

Chapter 25 Kodak: Rochester, New York.

Chapter 26 Boeing Company: Chicago, Illinois.

Chapter 27 Indium Corporation: Clinton, New York.

Chapter 28 PinkStinks: London, England.

PART FOUR: THIS ISN’T GOODBYE.

Chapter 29 This Isn't Goodbye, and a Gift for You.

Index.

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