Business the Sun Way - Secrets of a New EconomyMegabrand
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  • Wiley

More About This Title Business the Sun Way - Secrets of a New EconomyMegabrand

English

DAVID STAUFFER is a business writer who heads the corporate writing firm Stauffer Bury Inc., Red Lodge, Montana. He is the author D2D Dinosaur to Dynamo: How 20 established companies are winning in the new economy as well as books on AOL and Cisco and dozens of articles in leading business periodicals.

English

Preface.

Introduction: Enduring Lessons From a Startling Success.

One: Know Where You're Going to Get There.

Two: Sell the Vision to Make It Happen.

Three: Launch Teamwork From the Top.

Four: Thrive in the New Age of Openness.

Five: Take the Shape That Works for Customers.

Six: Be More Reliable Than Dial Tone.

Seven: Win Big Rewards With Bold Risks.

Eight: Stay True.

Nine: Love-Hate Thine Enemy.

Ten: Practice Fundamentals -
Beginning With Fun.

How to Succeed the Sun Way.

Last Word.

Index.
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