Smart Things to Know About Partnerships
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More About This Title Smart Things to Know About Partnerships
English
JOHN L. MARIOTTI is President and CEO of The Enterprise Group, time-shared executive advisors. An experienced executive, and former president of Huffy Bicycles and Rubbermaid Office Products Group, Mariotti is a management columnist for the American Management Association, Fortune Small Business and Management Centre Europe, and author of Smart Things to Know About Brands and Branding (Capstone 1999) and Smart Things to Know About Marketing (Capstone 2000), The Power of Partnerships (Blackwell 1996) and The Shape Shifters: Continuous Change for Competitive Advantage (Wiley 1997). He is an internationally recognized speaker and consultant, who also serves as a director of HomeCare Industries, Amrep, Acorn Products (ACRN) and Manco (division of Henkel kGAa). Mariotti holds Bachelors and Masters degrees in Engineering.
English
What Is Smart?
Smart People to have on your side
The Six Smartest Things to Know About Partnerships
Preface
1 Strategy in the New Economy "No Time to Waste, No Place To Hide"
2 What is a Partnership? Definitions and Fundamental Types of Partnerships
3 Why Build Partnerships? An Essential Part of the Value Network
4 Categories of Partnerships and Reasons For Them
5 Critical Factors in Any Partnership? Trust is the Must -
But Not The Only One
6 Partnerships that Build Competitive Advantage How To Start and Sustain Partnerships, and How They Go Wrong
7 Partnership is Collaboration The Power of People Working Together to Succeed
8 New Directions, New Issues, New Opportunities, Old Problems What does the Future Hold and How Will Partnerships Help Succeed?
Bibliography and Reading List
Index
Smart People to have on your side
The Six Smartest Things to Know About Partnerships
Preface
1 Strategy in the New Economy "No Time to Waste, No Place To Hide"
2 What is a Partnership? Definitions and Fundamental Types of Partnerships
3 Why Build Partnerships? An Essential Part of the Value Network
4 Categories of Partnerships and Reasons For Them
5 Critical Factors in Any Partnership? Trust is the Must -
But Not The Only One
6 Partnerships that Build Competitive Advantage How To Start and Sustain Partnerships, and How They Go Wrong
7 Partnership is Collaboration The Power of People Working Together to Succeed
8 New Directions, New Issues, New Opportunities, Old Problems What does the Future Hold and How Will Partnerships Help Succeed?
Bibliography and Reading List
Index
