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Brain Boosters for Business Advantage: Ticklers,Grab Bags, Blue Skies, and Other Bionic Ideas
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  • Wiley

More About This Title Brain Boosters for Business Advantage: Ticklers,Grab Bags, Blue Skies, and Other Bionic Ideas

  • English

English

The difference between the right book about creative thinking and the almost right book is the difference between lightning and the lightning bug. [This book] is the right book. It is lightning.
--Michael Michalko, Author, Thinkertoys and ThinkPak

Here are 101 fun, enlightening games and activities for sparking creativity and creative problem solving in individuals and groups. These idea-generation techniques, or brain boosters, lead to the A-HA! in problem solving.

VanGundy knows the field [of creativity and idea generation] backward, forward, up, down, sideways, you name it. . . . We suspect VanGundy knows the field as well as anyone, and probably better.
--Wayne Kirchner, Personnel Psychology

These proven idea-generators provide immediate results in:

MeetingsStrategic planningNew product developmentContinuous improvement effortsTraining sessionsAnd more . . . just use your imagination!

Plus, this easy-to-read resource relates the major principles of creative thinking and explains how to successfully use the techniques. In no time, your organization will be on the road to greater productivity, ingenious problem solving, and improved bottom line results!

  • English

English

ARTHUR VANGUNDY is a professor of Communications at the University of Oklahoma and owner of the consulting firm VanGundy & Associates. He is the author of Idea Power and Techniques of Structured Problem Solving, as well as numerous articles for Business Week, U.S. News & World Report, The New York Times, and Success! His corporate clients over the years have included Procter & Gamble, Dow Chemical, and Hershey Foods. Dr. VanGundy lives and works in Norman, Oklahoma.
  • English

English

Acknowledgments.

Introduction.

GETTING STARTED.

Creativity — That's the Problem.

Creativity Principles.

A Short Primer on Brain Booster Techniques.

INDIVIDUAL BRAIN BOOSTERS.

No-Brainers.

Ticklers.

Combinations.

Blue Skies.

Grab Bag.

GROUP BRAIN BOOSTERS.

Brainstorming With Related Boosters.

Brainstorming With Unrelated Boosters.

Brainwriting With Related Boosters.

Brainwriting With Unrelated Boosters.

Appendix: Brain Booster Tools.

References.

Index.

  • English

English

The difference between the right book about creative thinking and the almost right book is the difference between lightning and the lightning bug. [This book] is the right book. It is lightning. —Michael Michalko, Author, Thinkertoys and ThinkPak
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