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The Leader's Guide to Storytelling: Mastering theArt and Discipline of Business Narrative
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  • Wiley

More About This Title The Leader's Guide to Storytelling: Mastering theArt and Discipline of Business Narrative

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Stephen Denning is a private consultant specializing in knowledge management and organizational storytelling. His clients include GE, IBM, Shell, McDonald's, and the U.S. Army, among others. He is the author of the acclaimed books Squirrel Inc., from Jossey-Bass, and The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations.
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Introduction.

Part One: The Role of Story in Organizations.

1. Telling the Right Story: Choosing the Right Story for the Leadership Challenge at Hand.

2. Telling the Story Right: Four Key Elements of Storytelling Performance.

Part Two: Eight Narrative Patterns.

3. Motivate Others to Action: Using Narrative to Ignite Action and Implement New Ideas.

4. Build Trust in You: Using Narrative to Communicate Who You Are.

5. Build Trust in Your Company: Using Narrative to Build Your Brand.

6. Transmit Your Values: Using Narrative to Instill Organizational Values.

7. Get Others Working Together: Using Narrative to Get Things Done Collaboratively.

8. Share Knowledge: Using Narrative to Transmit Knowledge and Understanding.

9. Tame the Grapevine: Using Narrative to Neutralize Gossip and Rumor.

10. Create and Share Your Vision: Using Narrative to Lead People into the Future.

Part Three: Putting It All Together.

11. Solve the Paradox of Innovation: Using Narrative to Transform Your Organization.

12. A Different Kind of Leader: Using Narrative to Become an Interactive Leader.

Notes.

Bibliography.

Acknowledgments.

About the Author.

Write to the Author.

Index.

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"...there are good stories here...all used to make leadership points..." (Times Educational Supplement, 23rd September 2005)
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