Corporate Comeback: The Story of Renewal and Transformation at Natinal Semiconductor
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- Wiley
More About This Title Corporate Comeback: The Story of Renewal and Transformation at Natinal Semiconductor
English
ForewordPrefaceAcknowledgmentsThe Author
Part One: Corporate Transformation: How to Achieve Fundamental Change
1. Leading Corporate Transformation: A General Framework
Part Two: Corporate Transformation in Action: The National Semiconductor Story
2. Reversing the Death Sprial: Launching Change at National
3. Developing a New Vision
4. Creating the Structure and Infrastructure
5. Laying the Tracks for Transformation
6. Cascading the Change
7. Orchestrating the Transformation Process
Part Three: The Vision Journey: Obstacles on the Road to Transformation
8. Gathering Feedback at All Levels
9. Confronting the Leaders: Middle Managers Challenge the Process
10. Refocusing on Customers and Target Markets
11. From Financial Viability to Quantum Revenue Growth: The Transformation Continues
Postscript
Appendixes: Artifacts of the National Transformation
Appendix A: National's Vision White Paper
Appendix B: National's Leading Change Facilitator's Guide
NotesIndex
Part One: Corporate Transformation: How to Achieve Fundamental Change
1. Leading Corporate Transformation: A General Framework
Part Two: Corporate Transformation in Action: The National Semiconductor Story
2. Reversing the Death Sprial: Launching Change at National
3. Developing a New Vision
4. Creating the Structure and Infrastructure
5. Laying the Tracks for Transformation
6. Cascading the Change
7. Orchestrating the Transformation Process
Part Three: The Vision Journey: Obstacles on the Road to Transformation
8. Gathering Feedback at All Levels
9. Confronting the Leaders: Middle Managers Challenge the Process
10. Refocusing on Customers and Target Markets
11. From Financial Viability to Quantum Revenue Growth: The Transformation Continues
Postscript
Appendixes: Artifacts of the National Transformation
Appendix A: National's Vision White Paper
Appendix B: National's Leading Change Facilitator's Guide
NotesIndex
English
" Bob Miles has captured a unique perspective on organizational transformation. The details he gives--the phrases, the pain, the passion, the patience, and perserverance--offer a refreshingly different treatment of the change process. Miles makes a compelling case on how to approach such a massive undertaking." —--C.K. Prahald, coauthor of Competing for the Future
"A home run! I have read it twice and find it to be very insightful. Chapter One provides a great overview of the corporate transformation process, and Miles's experience is very evident." —--James Noel, vice president, Executive Development, Citibank
