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More About This Title The Small Business Bible, 2E: Everything You Needto Know to Succeed in Your Small Business
English
English
Preface.
Acknowledgments.
Section I: Starting Your Business.
Part I: Genesis.
Chapter 1: In the Beginning.
Chapter 2: Choosing the Right Business.
Chapter 3: Buying an Existing Business.
Chapter 4: Understanding Your Potential Market.
Chapter 5: Calculating Your Startup Costs.
Chapter 6: Writing a Winning Business Plan.
Chapter 7: Structuring Your Business.
Chapter 8: The Money Hunt.
Chapter 9: Getting Help
Part II: Opening Up Shop.
Chapter 10: Location, Location, Location.
Chapter 11: Branding 101.
Chapter 12: Products and Inventory.
Chapter 13: Savvy Pricing Strategies.
Part III: Franchises.
Chapter 14: Selecting the Right Franchise.
Chapter 15: Secrets of Franchise Success.
Part IV: Home-Based Businesses.
Chapter 16: The Home-Based Business.
Chapter 17: Successful Home-Based Business Strategies.
Part V: Business On A Shoestring.
Chapter 18: The Shoestring Entrepreneur.
Chapter 19: Marketing on a Shoestring.
Section II: Running Your Business.
Part I: Small Business in the Twenty-First Century.
Chapter 20: Our Flat World.
Chapter 21: The Green Business.
Chapter 22: The New Customer.
Part II: Money.
Chapter 23: Accounting Ease.
Chapter 24: Making a Profit.
Chapter 25: Getting and Extending Credit.
Chapter 26: Insurance.
Chapter 27: Getting a Handle on Taxes.
Part III: Management.
Chapter 28: Hiring and Firing.
Chapter 29: Pay and Benefits.
Chapter 30: Training and Motivating Your Staff.
Chapter 31: Exemplary Customer Service.
Chapter 32: Negotiate Like a Lawyer.
Chapter 33: Legal-Ease I.
Chapter 34: Legal-Ease II.
Part IV: Technology.
Chapter 35: Managing Your Technology.
Chapter 36: Small Office Mobility.
Chapter 37: Small Business Software.
Section III: Growing Your Business.
Part I: Advertising And Marketing.
Chapter 38: Advertising Strategies.
Chapter 39: Marketing Muscle.
Chapter 40: Advanced Marketing and Advertising.
Part II: E-COMMERCE.
Chapter 41: Creating Your Web Site.
Chapter 42: E-Business Essentials.
Chapter 43: Advanced E-Marketing.
Part III: Growth Strategies.
Chapter 44: Developing New Channels and Multiple Profit Centers.
Chapter 45: Secrets of Sales Superstars.
Chapter 46: Small to Big.
Chapter 47: Selling to Small Business.
Chapter 48: Exodus.
Part IV: Strategies for Small Business Success.
Chapter 49: Small Business Success Secrets.
Chapter 50: The Visionary Small Business.
Appendixes.
Appendix A: How I Became an Entrepreneur.
Appendix B: Sample Business Plan.
Index.
