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- Wiley
More About This Title The Little Book that Saves Your Assets: What The Rich Do to Stay Wealthy in Up and Down Markets
English
David M. Darst is a Managing Director at Morgan Stanley. He serves as Chief Investment Strategist of the firm's Global Wealth Management Group and is the Chairman of the Asset Allocation Committee. Darst is also the founding president of the Morgan Stanley Investment Group. Prior to joining Morgan Stanley in 1996, he was with Goldman Sachs for over twenty years, where he served as a senior executive in the Equities Division. Darst is often quoted in the New York Times, Wall Street Journal, and Financial Times, among others. He is also a frequent guest on CNBC, Bloomberg, and FOX News. He earned his MBA from Harvard Business School and received a BA in economics from Yale University. Darst is a CFA charterholder.
English
Introduction.
Chapter One. We All Do It (Even If We Don't Realize It).
Chapter Two. Everyone Needs an Uncle Frank.
Chapter Three. Building Your House.
Chapter Four. Parts of the Whole – Combining Dreams into a Plan.
Chapter Five. Two Strategies to Win the Battle for Investment Survival.
Chapter Six. Do You Know Where You Are Going?
Chapter Seven. Mix, Don't Match.
Chapter Eight. Our Minds, Our Selves.
Chapter Nine. The Jockey Matters as Much as the Horse.
Chapter Ten. Riding Out Storms.
Chapter Eleven. Build Your House on These Rocks.
Chapter Twelve. Count to Zen.
Chapter Thirteen. Seven Quick Ways to Ruin.
Chapter Fourteen. The Road Less Traveled that You Should Take Right Now.
Who Are You? (Determining Your Investment Profile).
What Do You Think? (Determining Your Investment Outlook).
What Works For You? (Determining Your Investment Selection).
Don't Take My Word for It.
Acknowledgments.
English
- Susan Rucci, BookPage, January 2009 Issue
"This 208-page, coat-pocket-size book also comments on why people often muff planning their financial futures. "We take eight weeks to buy a new necktie or dress but then make investment decisions that affect our entire life and net worth after an eight-minute phone conversation," the author writes. To help his readers avoid such pitfalls, he includes some probing questions to ask a prospective investment adviser."–WSJ
The timing couldn't be better . . . with the markets entering bear territory and anxiety over the economy deepening across the country. But Darst's lessons are timeless: the importance of diversification, matching assets to goals and not "confusing a bull market for brains." He imparts them and quite a bit more in a highly readable little book that would make a great present not only for first-time clients and prospects but junior planners as well.–Financial Planning
