Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
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- Wiley
More About This Title Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
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Tim Ash is a recognized expert in the field of landing page optimization. He is the president of SiteTuners.com, a company that improves the conversion rates of website landing pages through state-of-the-art scientific testing. Tim has spoken internationally at such industry events as Search Engine Strategies, PC Expo, the Affiliate Summit, and Internet World. Visit Tim's book site at LandingPageOptimizationBook.com
English
Introduction.
Part I: Background.
Chapter 1: Setting the Stage.
Chapter 2: Understanding Your Landing Pages.
Chapter 3: Understanding Your Audience.
Chapter 4: Understanding The Decision Process.
Part II: What and How to Tune.
Chapter 5: Why Your Site Is Not Perfect.
Chapter 6: Selecting Elements to Tune.
Chapter 7: The Math of Tuning.
Chapter 8: Tuning Methods.
Part III: Getting It Done.
Chapter 9: Assembling the Team and Getting Buy-in.
Chapter 10: Developing Your Action Plan.
Chapter 11: Avoiding the Pitfalls.
Appendix A: A Closer Look at the Google Website Optimizer.
Glossary.
Index.
