Title Details

SELL IT BY MAIL: MAKING YOUR PRODUCT THE ONE THEYBUY
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  • Wiley

More About This Title SELL IT BY MAIL: MAKING YOUR PRODUCT THE ONE THEYBUY

  • English

English

A blueprint that shows anyone selling a product or service by mail how to multiply their earnings. Focusing on the small business (–10,000-–250,00), it lays out in plain yet thorough detail how to create an offer that customers will respond to, follow through with an appropriate response, and write and design direct mail brochures and letters. Featuring hundreds of examples from the author's experience, it shows how to find and select the right mailing lists, use card decks, predict profits, gain on competitors with a single promotional device, and more.
  • English

English

Persuasive Direct Mail Campaigns.

Understanding Response Psychology of Direct Mail Recipients.

Structuring the Offer.

Coordinating Copy and Design to Gain Readership.

Using Benefits When Writing Direct Mail Copy.

Basic Copywriting Strategies.

Powerful Copywriting Techniques for Direct Mail Letters.

Designing and Laying Out the Direct Mail Letter.

Writing Compelling Headlines and Copy for Brochures.

Designing and Laying Out the Direct Mail Brochure.

Getting Action with Creative Response Techniques.

Success with Self-Mailing Brochures and Card Decks.

Copy Strategy for Catalogs.

Creative Design for Catalogs.

Finding and Selecting Productive Mailing Lists.

Basic Testing: Predicting Profits.

Testing Shows How Much to Spend to Get Buyers.

Determining the Present Worth of Future Customers.

Advanced Testing: Predicting Long-term Profits.

Extracting Maximum Profit from Mailings.

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