The Business Marketing Course - Managing inComplex Networks
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- Wiley
More About This Title The Business Marketing Course - Managing inComplex Networks
English
Notes on the Authors
Preface
Understanding Business Marketing and Purchasing
Business Marketing and Networks
Understanding Technology in Business Networks
Understanding Customers
Managing Relationships with Customers
Building Offering: Developing the Promise
Transferring the Offering: Fulfilling the promise
Price, Costs and Value
Developments in Business Marketing
Developing Marketing Strategy
Index
Preface
Understanding Business Marketing and Purchasing
Business Marketing and Networks
Understanding Technology in Business Networks
Understanding Customers
Managing Relationships with Customers
Building Offering: Developing the Promise
Transferring the Offering: Fulfilling the promise
Price, Costs and Value
Developments in Business Marketing
Developing Marketing Strategy
Index
