Hospitality Marketing Management, Sixth Edition
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  • Wiley

More About This Title Hospitality Marketing Management, Sixth Edition

English

Hospitality Marketing Management, 6th Editionexplores marketing and themes unique to hospitality and tourism. The 6th edition presents many new ideas along with established marketing principles, exploring not only the foundations of marketing in the hospitality world but also new trends in the industry.

English

Preface

Part 1 Introduction to Hospitality Marketing

Chapter 1 The Functions of Marketing

Chapter 2 Introduction to Hospitality Services Marketing

Part 2 Understanding and Targeting Hospitality Consumers

Chapter 3 Understanding the Behavior of Hospitality Consumers

Chapter 4 Market Segmentation and Positioning

Part 3 Marketing Planning and Information

Chapter 5 Developing a Marketing Plan

Chapter 6 Information Systems for Marketing Decisions

Part 4 Product-Service Mix and Distribution Strategies

Chapter 7 Developing New Products and Services

Chapter 8 Managing Products and Services

Chapter 9 Marketing Channels

Chapter 10 Electronic Commerce

Part 5 Promotions Strategy

Chapter 11 Promotion and Advertising

Chapter 12 Advertising and Media Planning

Chapter 13 Sales Promotions, Merchandising, and Public Relations

Chapter 14 Personal Selling

Part 6 Pricing Strategy and Destination Marketing

Chapter 15 Pricing Strategy

Chapter 16 Destination Marketing

Glossary

Index

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