Doing e-Business: Strategies for Thriving in an Electronic Marketplace
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More About This Title Doing e-Business: Strategies for Thriving in an Electronic Marketplace
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DAVID TAYLOR, PhD, has been an e-business strategy and measurement consultant for fourteen years. Prior to cofounding eMarket Holdings in 1999, he was group vice president of e-business for Gartner Group. He started Gartner Group's consulting practice on EDI in 1987 and Gartner's E-Commerce research group in 1988. Before that, Taylor managed business applications software products for AT&T.
ALYSE D. TERHUNE has nearly twenty years' experience in the information technology field. She was a research director at Gartner Group and headed their Electronic Commerce and Extranet Application service prior to cofounding eMarket Holdings with David Taylor. Terhune has provided expert advice and consulting services to thousands of business leaders who are moving from traditional to hybrid online business models.
ALYSE D. TERHUNE has nearly twenty years' experience in the information technology field. She was a research director at Gartner Group and headed their Electronic Commerce and Extranet Application service prior to cofounding eMarket Holdings with David Taylor. Terhune has provided expert advice and consulting services to thousands of business leaders who are moving from traditional to hybrid online business models.
English
Acknowledgments.
Introduction.
E-Consumers: Power to the People.
Building E-Motionally Involving E-Businesses.
From E-Tailing to Consumer Automation.
Building and Managing Microbrands.
Can Customer Loyalty Survive the Web?
How to Compete with the Unknown.
Web Channel Conflict.
The End of Fixed Pricing.
Emerging E-Commerce Business Models.
The Evolution of B2B E-Markets.
Collaborative Business Communities.
E-Business Technologies: Realizing Their Potential.
Conclusion: Top E-Business Trends and Practical Strategies.
Appendix: Selected Web Sites Used or Referenced in Our Research.
Index.
Introduction.
E-Consumers: Power to the People.
Building E-Motionally Involving E-Businesses.
From E-Tailing to Consumer Automation.
Building and Managing Microbrands.
Can Customer Loyalty Survive the Web?
How to Compete with the Unknown.
Web Channel Conflict.
The End of Fixed Pricing.
Emerging E-Commerce Business Models.
The Evolution of B2B E-Markets.
Collaborative Business Communities.
E-Business Technologies: Realizing Their Potential.
Conclusion: Top E-Business Trends and Practical Strategies.
Appendix: Selected Web Sites Used or Referenced in Our Research.
Index.
