Market Research Matters: Tools and Techniques forAligning Your Business
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- Wiley
More About This Title Market Research Matters: Tools and Techniques forAligning Your Business
English
ROBERT DUBOFF is Partner and the Director of National Marketing for Ernst & Young. He also serves as the current Chairman of the Board of Directors of the Advertising Research Foundation. Duboff was previously vice president at Mercer Management Consulting, where he spent over twenty years helping clients achieve their marketing goals. He has written for publications such as the Journal of Business Strategy, Marketing Management, Advertising Age, and Across the Board.
JIM SPAETH is President of the Advertising Research Foundation.
JIM SPAETH is President of the Advertising Research Foundation.
English
Why Market Research Matters.
The Tools to Research the Future.
How to Implement Strategic Anticipation.
Researching the Future Brand.
Researching the Future Customer Loyalty.
Researching the Future Competition.
Researching the Future Channels.
Researching the Future Employee Loyalty.
Researching the Future Internet.
Is Your Market Researcher Up to the Challenge?
Conclusion.
Index.
The Tools to Research the Future.
How to Implement Strategic Anticipation.
Researching the Future Brand.
Researching the Future Customer Loyalty.
Researching the Future Competition.
Researching the Future Channels.
Researching the Future Employee Loyalty.
Researching the Future Internet.
Is Your Market Researcher Up to the Challenge?
Conclusion.
Index.
