Mastering the Digital Marketplace: Practical Strategies for Competitiveness in the New Economy
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- Wiley
More About This Title Mastering the Digital Marketplace: Practical Strategies for Competitiveness in the New Economy
English
DOUGLAS F. ALDRICH is Vice President and Managing Director of the Global Strategic Information Technology Practice at A. T. Kearney, the management consulting firm.
English
THE DIGITAL MARKETPLACE.
The Digital Marketplace.
INTELLIGENT PRODUCTS.
The Value of Time.
Digital Containers and Content.
Action Ideas: Transforming Your Offering.
INTELLIGENT MARKETS.
New Sources of Value in the Digital Marketplace.
A New Business Model-The Digital Value Network.
Action Ideas: Beginning the DVN Journey.
INTELLIGENT ORGANIZATIONS.
The Evolution of Organizational Structures.
Transforming into the Value-Based Organization.
Obstacles to Reaching the Value-Based Organization.
MASTERING THE DIGITAL MARKETPLACE.
Mastering the Digital Marketplace.
INTELLIGENT SOCIETY.
Creating Digital Value.
The Power of Information.
AFTERWORD.
Comments on the Digital Marketplace.
Appendices.
Notes.
Index.
About the Author.
The Digital Marketplace.
INTELLIGENT PRODUCTS.
The Value of Time.
Digital Containers and Content.
Action Ideas: Transforming Your Offering.
INTELLIGENT MARKETS.
New Sources of Value in the Digital Marketplace.
A New Business Model-The Digital Value Network.
Action Ideas: Beginning the DVN Journey.
INTELLIGENT ORGANIZATIONS.
The Evolution of Organizational Structures.
Transforming into the Value-Based Organization.
Obstacles to Reaching the Value-Based Organization.
MASTERING THE DIGITAL MARKETPLACE.
Mastering the Digital Marketplace.
INTELLIGENT SOCIETY.
Creating Digital Value.
The Power of Information.
AFTERWORD.
Comments on the Digital Marketplace.
Appendices.
Notes.
Index.
About the Author.
English
"The book is written by a leading authority in conjunction with one of today's leading global management consulting firms and will be useful reading for anyone looking to understand and master the digital marketplace." (EFMD - European Foundation for Management Development, January 2000)
"An intriguing business model and Aldrich makes a compelling case for it becoming a blueprint for success in the digital revolution." (Future Filter, September 2000)
"An intriguing business model and Aldrich makes a compelling case for it becoming a blueprint for success in the digital revolution." (Future Filter, September 2000)
