One Stop Marketing
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More About This Title One Stop Marketing
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JONATHAN TRIVERS was president of Abbey Carpet Company, the largest floor-covering franchiser in the United States. He is currently adjunct professor at the School of Business at Southern Oregon State College. Mr. Trivers lives in Medford, Oregon.
English
MARKETING.
The Quiet Revolution: The Changing Customer.
The Loud Revolution: The Changing Retailer.
The Smart Marketing Definition.
What Marketing Is Not.
Your Marketing Know-How.
MARKETING PRINCIPLES.
The 12 Retail Marketing Principles That Work.
A Marketing Success Story.
FINDING CUSTOMERS.
Finding Customers: The Three Steps.
Markets: Understanding Your Different Customers.
Segmenting Markets: Finding Your Core Customers.
Building Markets and Creating Benefits.
KEEPING CUSTOMERS.
Keeping Customers: Three Best Ways.
Avoid at All Costs: Delusions of Adequacy.
Don't be Overserviced.
Act Direct, Be Direct.
Index.
The Quiet Revolution: The Changing Customer.
The Loud Revolution: The Changing Retailer.
The Smart Marketing Definition.
What Marketing Is Not.
Your Marketing Know-How.
MARKETING PRINCIPLES.
The 12 Retail Marketing Principles That Work.
A Marketing Success Story.
FINDING CUSTOMERS.
Finding Customers: The Three Steps.
Markets: Understanding Your Different Customers.
Segmenting Markets: Finding Your Core Customers.
Building Markets and Creating Benefits.
KEEPING CUSTOMERS.
Keeping Customers: Three Best Ways.
Avoid at All Costs: Delusions of Adequacy.
Don't be Overserviced.
Act Direct, Be Direct.
Index.
