M-Commerce: Technologies, Services, and Business Models
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- Wiley
More About This Title M-Commerce: Technologies, Services, and Business Models
English
The first complete introduction to the technology and business issues surrounding m-commerce
With the number of mobile phone users fast approaching the one billion mark, it is clear that mobile e-commerce (a.k.a. "m-commerce") is the next business frontier. Authored by a recognized international authority in the field, this book describes the brave new world of m-commerce for technical and business managers alike. Readers learn about the driving forces behind m-commerce, the impact of WAP, 3G, mobile payment, and emerging location-sensitive and context-aware technologies. A comprehensive look at emerging m-commerce services and business models, as well as the changing role of mobile network operators, content providers, and other key players. The author concludes with informed predictions about the future of m-commerce.
With the number of mobile phone users fast approaching the one billion mark, it is clear that mobile e-commerce (a.k.a. "m-commerce") is the next business frontier. Authored by a recognized international authority in the field, this book describes the brave new world of m-commerce for technical and business managers alike. Readers learn about the driving forces behind m-commerce, the impact of WAP, 3G, mobile payment, and emerging location-sensitive and context-aware technologies. A comprehensive look at emerging m-commerce services and business models, as well as the changing role of mobile network operators, content providers, and other key players. The author concludes with informed predictions about the future of m-commerce.
English
NORMAN SADEH is an Associate Professor in the School of Computer Science and the Institute for eCommerce at Carnegie Mellon University and, until recently, also served as Chief Scientist of the European research initiative in "New Methods of Work and eCommerce." Dr. Sadeh is also well known for his pioneering research in planning, scheduling, and supply chain management. He is on the editorial board of several journals, is frequently invited to speak at industry conferences, and has conducted research and consulted with a number of Fortune 1000 companies in North America, Europe, and Asia.
English
PART ONE: THE m-COMMERCE REVOLUTION.
m-Commerce: What's the Buzz All About?
A First Look at the Broader m-Commerce Value Chain.
PART TWO: THE TECHNOLOGIES OF m-COMMERCE.
Mobile Communicatios: The Transition to 3G.
The Mobile Internet.
Mobile Security and Payment.
PART THREE: m-COMMERCE SERVICES TODAY AND TOMORROW.
Mobile Commerce Services Today.
Next Generation m-Commerce: Context-Awareness and Interoperability.
Early Lessons and Future Prospects.
References and Other Relevant Resources.
Glossary.
m-Commerce: What's the Buzz All About?
A First Look at the Broader m-Commerce Value Chain.
PART TWO: THE TECHNOLOGIES OF m-COMMERCE.
Mobile Communicatios: The Transition to 3G.
The Mobile Internet.
Mobile Security and Payment.
PART THREE: m-COMMERCE SERVICES TODAY AND TOMORROW.
Mobile Commerce Services Today.
Next Generation m-Commerce: Context-Awareness and Interoperability.
Early Lessons and Future Prospects.
References and Other Relevant Resources.
Glossary.
English
"...easy to read...well-written and nicely set out?a useful tool..." (M2 Best Books, 9 September 2002)
