The Fast Forward MBA in Business Planning for Growth
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More About This Title The Fast Forward MBA in Business Planning for Growth
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The Fast Forward MBA in Business Planning for Growth gives you a strategy for success!
Is your company at a standstill, or is it growing but without the focus and strategy it needs for sustained and continued growth? Do you have an idea for a business but no idea where to start? Business planning is vital to the growth and survival of any company, but only an action-oriented plan can give your business the steady growth it needs to survive and succeed in today's business world.
Whether your company is large or small, this hands-on, step-by-step guide will walk you through the process of creating a business plan that ensures growth and profitability. Drawing on more than 35 years of experience, Philip Walcoff shares the tools and techniques he has developed managing his own business as well as working with over 70 companies of all sizes. Walcoff avoids the pitfalls of the standard business plan which focuses only on raising capital, or the strategic plan, which sits on the shelf gathering dust. He shows how your business can:
* Identify and resolve key issues that are roadblocks to your company's growth
* Develop the strategies and tactics that foster growth and profitability
* Design a process for managing the plan to success.
From the creators of the bestselling Portable MBA series comes The Fast Forward MBA . . .
* A quick way to brush up on new ideas
* An easy-to-use format that fits in any briefcase
* Real-world information that you can put to use now!
Is your company at a standstill, or is it growing but without the focus and strategy it needs for sustained and continued growth? Do you have an idea for a business but no idea where to start? Business planning is vital to the growth and survival of any company, but only an action-oriented plan can give your business the steady growth it needs to survive and succeed in today's business world.
Whether your company is large or small, this hands-on, step-by-step guide will walk you through the process of creating a business plan that ensures growth and profitability. Drawing on more than 35 years of experience, Philip Walcoff shares the tools and techniques he has developed managing his own business as well as working with over 70 companies of all sizes. Walcoff avoids the pitfalls of the standard business plan which focuses only on raising capital, or the strategic plan, which sits on the shelf gathering dust. He shows how your business can:
* Identify and resolve key issues that are roadblocks to your company's growth
* Develop the strategies and tactics that foster growth and profitability
* Design a process for managing the plan to success.
From the creators of the bestselling Portable MBA series comes The Fast Forward MBA . . .
* A quick way to brush up on new ideas
* An easy-to-use format that fits in any briefcase
* Real-world information that you can put to use now!
English
PHILIP WALCOFF is the cofounder of a high-technology information system company that grew from two employees in 1982 to more than 600 employees in 1990, with more than $60 million in sales. Currently he is President of PWI Business Solutions, where he brings his expertise to large and small companies, developing action-oriented plans for growth. He lives in Maryland.
English
THE BUSINESS-PLANNING PROCESS: THREE STEPS TO AN EFFECTIVE BUSINESS PLAN.
An Introduction to Business Plans.
The Three-Step Planning Process.
IDENTIFY THE ISSUES.
Issues in the Way of Success.
Function-Specific Issues and Appropriate Response Options.
Companywide Issues and Appropriate Response Options.
DEVELOP THE PLAN.
Major Business Plan Elements.
Develop Your Strategy: The Vision Statement, Mission Statement, and 5-Year Goals.
Define Your Tactics: Annual Objectives and the Action Plan.
MANAGE THE PLAN.
Taking Action: Implement Your Business Plan.
Activities to Support You in Taking Action.
Business Planning in Larger Organizations.
Epilogue.
Appendices.
Notes.
Index.
An Introduction to Business Plans.
The Three-Step Planning Process.
IDENTIFY THE ISSUES.
Issues in the Way of Success.
Function-Specific Issues and Appropriate Response Options.
Companywide Issues and Appropriate Response Options.
DEVELOP THE PLAN.
Major Business Plan Elements.
Develop Your Strategy: The Vision Statement, Mission Statement, and 5-Year Goals.
Define Your Tactics: Annual Objectives and the Action Plan.
MANAGE THE PLAN.
Taking Action: Implement Your Business Plan.
Activities to Support You in Taking Action.
Business Planning in Larger Organizations.
Epilogue.
Appendices.
Notes.
Index.
