Title Details

Jillian Coleman Wheeler is a grants and businessconsultant. She is the authorof The Other Secrets, Going Beyond the Law of Attraction, and The New American Land Rush. Her essays havealso been featured in Joe Vitale's Life's Missing Instruction Manual and Meet and Grow Rich. For more information, visit www.grantmerich.com.

Acknowledgments xiii

Foreword xv

PART ONE BUILDING THE FOUNDATION

It All Begins with You 3

Structure 3

Your Life and Your Business 4

What Is Your Current Situation? 5

What Are Your Interests, Talents, or Expertise? 7

What Are Your Desires? 8

Your Ideal Day 10

Guest Expert Article: Creating Abundance In Your Career (Thomas L. Pauley and Penelope J. Pauley) 11

Select the Best Business Model for You 17

Bring Your Off-Line Business Online 17

Guest Expert Article: Get Your Real Estate Business Online (Larry Goins) 21

Sales of Physical Products 23

Support Services for the World Wide Web 26

News and General Information Sites 26

Blogs 28

Entertainment Sites 31

Auction Sites 33

Affiliate Sales Sites 33

Social Networking Sites/Forums 34

Sale of Information Products 36

Education Sites 37

Guest Expert Article: Educating for Entrepreneurship (Rhea Perry) 38

Membership Sites 40

Multilevel Marketing/Network Marketing 40

Guest Expert Article: Geometric Giving: The Easy Way to Donate $1 Million a Month to Charity (Paulie Sabol) 43

Gambling and Adult Sites 46

A Closer Look at Online Auctions 50

Getting Started on eBay 51

What to Sell? 54

Pricing 56

Buying for Resale on Auction Sites 58

Promoting Your Auctions 60

Shipping 60

Timing Your Auction 61

The Path of the PowerSeller 62

Treat it like a Real Business 63

Bells and Whistles 64

How to Leverage eBay 64

Guest Expert Article: eBay and Beyond (Jim Cochrum) 65

A Closer Look at Affiliate Sales Sites 70

Advantages 70

Making Money as an Affiliate 71

How to Select Merchant Partners 72

Include Valuable Content 77

Google AdSense 78

Marketing through Social Networking Sites 80

Guest Expert Article: Use MySpace to Build Your eBay Business (Adam Ginsberg) 81

Guest Expert Article: A New Model of Social Networking (Sam Heyer) 83

Create Your Own Information Products 87

What Is an Information Product? 87

Determining Demand 88

Delivery 89

Benefits of Information Products 89

Guest Expert Article: What’s the Best Product to Sell Online? Why, Information, of Course (Tim Knox) 90

Guest Expert Article: How to Make and Sell a Video Product at Zero Cost (Nerissa Oden) 95

PART TWO THE ACTION STEPS Set Up Your Web Site 105

Equip Yourself 105

Get Your Piece of Internet Real Estate 106

Guest Expert Article: Profitably Naming Your New Internet Business (Marcia Yudkin) 107

Find the Best Web Host 110

Set Up Your Infrastructure 111

Design Your Web Site 114

Physical Construction of Your Site 117

The Single-Page Sales Site 119

Guest Expert Article: Three Secrets to Making Your Sales Letters Sell (Mark Hendricks) 121

Get the Word Out 127

E-Mail Marketing 127

Articles 128

Search Engine Optimization 129

Your Blog 132

Branding 134

Joint Ventures 134

Your Affiliate Program 139

Newsletters 140

Newsgroups 140

Press Releases/Public Relations 140

Guest Expert Article: Publicity Secrets to Attain Massive Success for Your Internet Business (Annie Jennings) 141

Teleseminars and Webinars 145

Guest Expert Article: Webinars—The Future of Online Marketing (Jim Edwards) 145

Other Ways to Increase Traffic and Grow Your List 147

Guest Expert Article: Build Your List with Pay per Click (Simon Leung) 150

Guest Expert Article: Made You Look! (Wendi Friesen) 152

Make it Hypnotic! 157

What Is Hypnotic Writing? 158

The Formula for Causing Action 159

The Updated Formula 162

What about Your Web Site? 163

How Long Is Too Long? 166

How People Think 167

How to Create Hypnotic Stories 168

Reminders as Triggers 170

Guest Expert Article: Buying Trances: The Real Secret to Hypnotic Selling (Dr. Joe Vitale) 171

Changing Average Writing into Hypnotic Writing 176

Final Thoughts 181

PART THREE GROW YOUR BUSINESS!

It’s All About Quality 185

No Place to Hide 186

Deliver on Customer Service 186

Go Beyond Your Customer’s Expectations 187

Guest Expert Article: Make Sure Your Customers Actually Get the Benefits (Bill Harris) 188

Build Your Business Support Network 194

The Power of the Mastermind Group 194

Guest Expert Article: Mastermind Groups for Internet Marketers (Bill Hibbler) 195

The Fine Art of Delegation 198

Comply with Cyber Law 200

Spam 200

Copyrights 201

Trademarks 201

Free Speech 202

Guest Expert Article: Legal Issues for Internet Marketers (Bob Silber) 202

Plan for Success 205

Your Business Plan 205

Incorporation 207

Guest Expert Article: How to Predict Your Way to Wealth (Mike Mograbi) 208

Index 217