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More About This Title Social Media Marketing for Digital Photographers
English
With the rapid rise of both digital photography and social media, amateur photographers can now turn what was once a hobby into a thriving business. Social media sites such as Twitter, Facebook, LinkedIn, and Flickr offer loads of exciting marketing opportunities. This practical guide from a well-respected professional photographer shows you how to take advantage of social media to grow a profitable photography business. If you've been wondering which social media sites to use, how to use them, how often to use them, and more, this book is for you.
Guides you through how to market your photography business on Twitter, Facebook, LinkedIn, Flickr, and other social media sitesShows you how to translate your use of social media into increased profits Helps you answer such questions as "Which sites should I use?" and "How do I get started?"Provides invaluable testimonials from top photographers discussing their social media business success storiesGuides you through inspiring brand evangelists through social mediaTeaches important survival tips for your social media programIn addition to the powerful strategies, interviews were conducted with thought leaders in the photo industry -- Kenny Kim, Zach and Jody Gray, Jerry Ghionis, Becker, Jasmine Star, Catherine Hall, and Grace Ormonde -- to provide you with all-star tips and tricks. Whether you're just starting a professional photography business or are a seasoned pro looking for good advice on using social media to promote yourself, Social Media Marketing for Digital Photographers is the book you need.
English
English
Chapter 1: What is Social Media? 1
The 2.0 Evolution 3
Dynamic Marketing 4
Earning Trust 6
Relevant Relationships 7
Emergence of Social Platforms 8
Social Politics 10
Socializing: Kenny Kim 14
Chapter 2: Strategic Planning 17
SWOT Analysis 19
Structural Goals 19
Action Goals 27
Strategies Support Goals 28
Tactics Support Strategies 30
Socializing: Zach and Jody Gray 34
Chapter 3: Audience Matters 37
Zoom In 39
Examine 42
Capture 46
Evaluate 53
Socializing: Jerry Ghionis 54
Chapter 4: The Power of Content 57
Action Plan 58
Know Thyself … And Stick with It 60
Be Personable 61
Emotional Triggers 65
Amplify Your Message 68
Delivery Persona 70
Say What? 75
Become the Authority 78
Validation 81
Chapter 5: Social Media Channels 89
Social Networks 90
Social Sharing 106
Social News 115
Social Bookmarking 117
Search Engine Optimization 119
Chapter 6: Launch a Social Media Program 123
Facebook 124
Twitter 135
YouTube 143
Engagement Habits 146
Socializing: Catherine Hall 150
Chapter 7: Blogs and Websites 153
Blog Software and Hosting 155
Self-Hosted Blogs 157
Search Engine Optimization 158
Delivery Matters 160
Design 163
Landing Page 166
About Page 168
Pricing and Contact Pages 170
Blog Posts 171
Turn the Love Around 176
Titling Blog Posts 178
Metrics 183
Socializing: Christopher Becker 186
Chapter 8: Photography as a Social Luxury 189
Exclusivity 191
The Almighty Label 191
Defi ning Attribute 194
Attainability 195
Delivering the Luxury Promise 201
Follow Up 203
The Dream 206
Arbitrate Taste 207
Socializing: Grace Ormonde 212
Chapter 9: Brand Evangelism 215
Building Belief 216
Philosophical Difference 217
Relatable Face 219
Identify Opposition 219
Create Community 223
Nurture Relationships 225
Chapter 10: Survival Tips 229
Diversify 230
Integrate 231
Stay Current 232
Back-Up Plan 234
Expectations 237
Handling Criticism 238
Glossary 240
Index 246
