Smart Things to Know About E-Business
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- Wiley
More About This Title Smart Things to Know About E-Business
English
Smart Things to Know About E-Business is the latest volume in a revolutionary series that offers a completely new learning experience for hassled business people. This book delivers an insightful introduction to the fundamentals of e-business as well as actual experiences and practical cutting edge tips from today's hottest gurus. Readers will benefit enormously from such clever features as "Smart Things to Say"; "Great answers to tough questions"; "Killer questions"; "Smart Voices" and "Smart people to have on your side". The business world is buzzing with breakthrough ideas about everything from e-commerce and branding to strategy, change and customers. Smart brings these ideas together to equip the next generation of e-business hotshots with the secrets of success.
Michael J. Cunningham is the President and CEO of the Harvard Computing Group in Boston, Massachusetts.
Michael J. Cunningham is the President and CEO of the Harvard Computing Group in Boston, Massachusetts.
English
MICHAEL J CUNNINGHAM is the President and CEO of the Harvard Computing Group in Boston, MA. He is the author of B2B: How to Build a Profitable E-Commerce Strategy and Partners.com: How to Profit from the New DNA of Customers.
English
What is Smart?
Preface
E-Business -
The History of the Internet "So Far"
Think E-Business -
Think Change!
E-Business Technologies that Matter
Electronic Consumers -
Attracting. Predicting ang Engaging them
B2B -
Business-to-Business E-Business (It's Not Just About Consumers)
Building Your Own Strategy
Making It Happen -
Doing E-Business
Using Technology in the Enterprise -
How Executives can Change Their Organisations
Recommended Reading
Glossary
Index
Preface
E-Business -
The History of the Internet "So Far"
Think E-Business -
Think Change!
E-Business Technologies that Matter
Electronic Consumers -
Attracting. Predicting ang Engaging them
B2B -
Business-to-Business E-Business (It's Not Just About Consumers)
Building Your Own Strategy
Making It Happen -
Doing E-Business
Using Technology in the Enterprise -
How Executives can Change Their Organisations
Recommended Reading
Glossary
Index
