Title Details

BRUCE BERMAN is President of Brody Berman Associates, Inc. in New York, the leading marketing and communications firm for intellectual property owners and investors. Mr. Berman is the editor of Hidden Value, a critically acclaimed anthology on the business of intellectual property, and has advised numerous clients about positioning their IP assets. He is on the editorial board of Patent Strategy & Management and is a member of the Financial Markets Committee of the Licensing Executives Society.

Foreword by John B. Jones, Jr. Managing Director, Salomon Smith Barney

Introduction -- New Foundations, New Frontiers

PART I -
IDENTIFYING AND UNDERSTANDING INTELLECTUAL PROPERTY

Intellectual Property "101" -
What Executives and Investors Need to Know about Patent Rights & Strategy

How to "Read" a Patent -
Understanding the Language of Proprietary Rights

Capturing Innovation: Turning Intellectual Assets Into Business Assets

Clarifying Intellectual Property Rights for the New Economy

PART II -
EXPLOITING INTELLECTUAL PROPERTY

Managing IP Financial Assets: Principles from the Securities Markets

The Process Laboratory: Developing Business-Driven Patents in the Information Age

Venture Investment Grounded in Intellectual Capital: Taking Patents to the Bank

From Tech Transfer to Joint Ventures: Building a Business Model for Academic Research

Making Innovation Pay: Aligning Patent Rights with Business Strategy

Patent "Brands": Positioning IP for Shareholder Value

New Economy Innovations an "Old Economy" Giant: How Procter & Gamble is Maximizing the Hidden Value of its Intellectual Property to Redefine Competitive Advantage

PART III -
MEASURING INTELLECTUAL PROPERTY PERFORMANCE

Measuring Intellectual Property Portfolio Performance

IP Leverage: Facilitating Corporate Value Creation

Using Patent Indicators to Predict Stock Portfolio Performance

Patenting Activity as an Indicator of Revenue Growth: Five Industries

The Economics of Patent Litigation

Avoiding Transaction Peril: Value-Based IP Due Diligence

Leveraging Brand to Generate Value

PART IV -
INTELLECTUAL PROPERTY TRANSACTIONS AND FINANCE

The Basics of Financing Intellectual Property Royalties

Credit Analysis of Intellectual Property Securitization: A Rating Agency Perspective

Asset-Backed IP Financing-Strategies for Capitalizing on Future Returns

New Patent Issue: BioPharma Royalty Trust

The Relevance of IP Analysis in Technology-Driven M&A Transactions

Patents on Wall Street: Investment Banking Meets Intellectual Property

Creating Tomorrow: IP and the Future of Business

IP Glossary

Data Bank -
Top Patentees;
5-Year Patent Grants for Key Industries & Top Companies in Key Industries;
Top Damages Awards, Licenses & Transactions -
1980-2001;
Average R&D Cost for Patents Issue to Key Industries & Companies in 2000;
IBM IP Royalty Income as a % of Net Income: 1988-2002;
Licensing Revenue: Universities & Research Institutions;
Patent Strength Profiles: Merck IP Value Trends 2001;
Completed IP-backed Securitizations100 Most Valuable Brands (& their patent counts);
Companies with Highest Market Capitalization + Ten Year PatentTotals

Further Reading -
17 Important IP Books

Web Sites & Links (Annotated) -
40 Useful Locations

"A new book, From Ideas to Assets: Investing Wisely in Intellectual Property, edited by Bruce Berman, can help engineers fill the holes in their knowledge of the intricacies of working with IP so they can be better engineers." (EE Times, Jan 02)

"...[From Ideas to Assets] has captured the business community's attention by detailing the way companies have turned patents into cash." (Forbes ASAP, June 24, 2002)

"[R]equired as reading and as a reference tool for any IP attorney, corporate CFO, IP manager, accountants, [and] institutional investors" (Intellectual Property Today, March 2002)"Bruce Berman brings the flair of the entrepreneur to the field of Patents. His skills--as a business executive, networker and public relations strategist--are unique in the 'green eye shade' world of intellectual property. This book is a must read for those who want to know how the business of patents really works." (Hon. Bruce Lehman, Assistant Secretary of Commerce and U.S. Commissioner of Patents & Trademarks, 1993-1999)

"From Ideas to Assets solves the mystery of the 'hidden' value of intellectual property by drawing upon a user friendly, multi-disciplinary approach that challenges readers as well as informs them." (Jack J. Ross, CEO, Licent Capital, Founding member and former Group Head of Merrill Lynch's Asset Backed Finance Group)

"Bruce Berman's tour de force is a must for every senior financial executive. Derivatives, cash flow forecasting and asset-backed securitization were each an idea that spawned a new business. From Ideas to Assets: Investing Wisely in Intellectual Property provides both managers and bankers with an 'A to Z' on how to protect and capitalize on innovation." (George L. Davis, Former Group Executive for North America, Cititgroup and EVP in Charge of Worldwide Investment Banking, First National Bank of Chicago)

"Intangible intellectual assets have become the coin of the realm for many transactions. From Ideas To Assets is essential reading for every serious investor or dealmaker. Those involved in information technology, pharmaceuticals, or any other industry in which IP value plays a part will find this book a key to unlock new meaning." (Arthur H. Rosenbloom, Managing Director,CFC Capital Corp., former Chairman, Patricof & Co. Capital Corp., Adjunct Professor of Finance, Leonard N. Stern School of Business, New York University)

"The use of intellectual property to support business strategies may be the least understood tool in business today. From Ideas to Assets is an invaluable asset to the managers, investors and advisors. For those who already 'get it', this book provides useful data and reinforcement. For those who don't, it is background that is certain to inspire. Bruce Berman has once again done us a valuable service by providing the information and context managers now need to succeed." (Harry J. Gwinnell, Director of Intellectual Property, Cargill Incorporated)