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More About This Title The Selected Works of R. B. Zajonc, First Edition
English
* Presents works that express a simplicity of problem formation.
* Demonstrates that researchable problems, particularly those that arise when data conflict with theory, can often be solved by reformulating the problem.
* Helps students discover the importance of scholarship and shows that prior literture can sometimes help solve emerging contemporary problems.
English
After obtaining his Ph.D. from the University of Michigan in 1955, Robert Zajonc became a professor there until 1994, having held the positions of Director of the Institute for Social Research and Director of the Research Center for Group Dynamics. He then joined the faculty at Stanford University, where he is currently Professor Emeritus of Psychology.
Throughout his long and distinguished career, Professor Zajonc has had research interests in basic processes implicated in social behavior, with a special emphasis on the interface between affect and cognition. In a series of well-known studies, he examined circumstances under which affective influences can take place in the absence of cognitive contributions.
For this ground-breaking work Professor Zajonc has received a number of honors, including Doctorates Honoris Causa from the University of Louvain, the Society for Experimental Social Psychology Distinguished Scientist Award, and the APA Distinguished Scientific Contribution Award.
English
Chapter 2. Styles of Explanation in Social Psychology.
Chapter 3. Congnition and Social Cognition: A Historical Perspective.
Chapter 4. Social Facilitation.
Chapter 5. Social Enhancement and Impairment of Performance in the Cockroach.
Chapter 6. Attitudinal Effects of Mere Exposure.
Chapter 7. Affiliation and Social Discrimination Produced by Brief Exposure in Day-Old Domestic Chicks.
Chapter 8. The Progress of Cognitive Tuning in Communication.
Chapter 9. The Concepts of Balance, Congruity, and Dissonance.
Chapter 10. Perception, Drive, and Behavior Theory.
Chapter 11. Emotion and Facial Efference: A Theory Reclaimed.
Chapter 12. Feeling and Facial Efference: Implications of the Vascular Theory of Emotion.
Chapter 13. Hypothalmic Cooling Elicits Eating: Differential Effects on Motivation and Pleasure.
Chapter 14. Feeling and Thinking—Preferences Need No Inferences.
Chapter 15. On the Primacy of Affect.
Chapter 16. Affect and Cognition: The Hard Interface.
Chapter 17. Affect Cognition, and Awareness: Affective Priming with Optimal and Suboptimal Stimulus Exposures.
Chapter 18. Mere Exposure: A Gateway to the Subliminal.
Chapter 19. Redundancy in Task Assignments and Group Performance.
Chapter 20. Birth Order—Reconciling Conflicting Effects.
Chapter 21. The Zoomorphism of Human Collective Violence.
