Strategic Management in the Global Economy, 3rd Edition
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- Wiley
More About This Title Strategic Management in the Global Economy, 3rd Edition
English
This book addresses all aspects of strategic planning in a global workplace, from management and marketing to finance and production operations management. It includes contemporary and classic articles as well as alternative points of view. From predictions of what to expect throughout this decade to proven forecasting and budgeting tools, this book offers both valuable insight and practical advice.
English
Heidi Vernon-Wortzel and Lawrence H. Wortzel are the authors of Strategic Management in the Global Economy, 3rd Edition, published by Wiley.
English
Partial table of contents:
GLOBAL FIRMS AND THE GLOBAL ENVIRONMENT.
Vernon: Where Are the Multinationals Headed.
THE GLOBALIZATION PROCESS.
Melin: Internationalization as a Strategy Process.
COMPETITIVE ANALYSIS AND STRATEGIC PLANNING: THE CORPORATEVIEW.
Porter: Changing Patterns of International Competition.
COMPETITIVE ANALYSIS AND STRATEGIC PLANNING: THE COUNTRYVIEW.
Dunning: The Competitive Advantage of Countries and MNEActivity.
STRATEGIC ALLIANCES.
Tallman and Shenkar: A Managerial Decision Model of InternationalCooperative Venture Formation.
MARKETING.
Ohmae: The Rise of the Region State.
PRODUCTION.
MacCormack, Newman, and Rosenfield: The New Dymanics of GlobalManufacturing Site Location.
R&D AND TECHNOLOGY MANAGEMENT.
De Meyer: Management of International R&D Operations.
FINANCE.
Lessard: Global Competition and Corporate Finance in the1990s.
ORGANIZATION AND HUMAN RESOURCES MANAGEMENT.
Hofstede: The Business of International Business Is Culture.
INFORMATION AND INFORMATION PROCESSING.
Babbar and Rai: Competitive Intelligence for InternationalBusiness.
GLOBAL FIRMS AND THE GLOBAL ENVIRONMENT.
Vernon: Where Are the Multinationals Headed.
THE GLOBALIZATION PROCESS.
Melin: Internationalization as a Strategy Process.
COMPETITIVE ANALYSIS AND STRATEGIC PLANNING: THE CORPORATEVIEW.
Porter: Changing Patterns of International Competition.
COMPETITIVE ANALYSIS AND STRATEGIC PLANNING: THE COUNTRYVIEW.
Dunning: The Competitive Advantage of Countries and MNEActivity.
STRATEGIC ALLIANCES.
Tallman and Shenkar: A Managerial Decision Model of InternationalCooperative Venture Formation.
MARKETING.
Ohmae: The Rise of the Region State.
PRODUCTION.
MacCormack, Newman, and Rosenfield: The New Dymanics of GlobalManufacturing Site Location.
R&D AND TECHNOLOGY MANAGEMENT.
De Meyer: Management of International R&D Operations.
FINANCE.
Lessard: Global Competition and Corporate Finance in the1990s.
ORGANIZATION AND HUMAN RESOURCES MANAGEMENT.
Hofstede: The Business of International Business Is Culture.
INFORMATION AND INFORMATION PROCESSING.
Babbar and Rai: Competitive Intelligence for InternationalBusiness.
