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- Wiley
More About This Title QR Codes Kill Kittens: How to Alienate Customers,Dishearten Employees, and Drive Your Business into the Ground
English
Experts are constantly telling us what we need to be doing to improve our businesses. Hundreds of books in the market are filled with advice from these experts. But how can you filter out all of the bad advice, misinformation, and misuse of business tools that is out there? None of us needs another list of what we should be doing. QR Codes Kill Kittens tells you what not to do. Easy to digest, easy to avoid. The book is separated into several sections, and each will include a story related to the topic in addition to tips and explanations on what not to do.
- Includes real-life examples along with tips and guidance on experts, human resources, marketing/branding, networking (in person and online), public relations, and customer service
- Written by Scott Stratten, author of UnMarketing and the President of UnMarketing.com, a company that combines efforts in viral, social, and authentic marketing; he has appeared on Mashable.com and CNN.com, and in the Wall Street Journal, USA Today, and Fast Company
It doesn't do you any good to do a few things right and a lot of things wrong. Find out what not to do. If reading this book saves just one kitten's life, it's worth it.
English
SCOTT STRATTEN is the President of UnMarketing. He has written many fancy best-selling business books, but that shouldn't influence this purchase. Go ahead, flip through it. It's a freaking picture book, you either like it or you don't. Scott was named one of the top five social media influencers in the world on Forbes.com.
English
Introduction 1
Chapter 1 They Don’t Work 5
They Missed a Step 6
Craptcha 8
Not Working 9
Anybody Got a Pen? 11
Invasion of Sanity and Sanitation 12
I Don’t Feel Special 14
The Door to Digital Success 16
Twipster 17
O Canada 18
Working Hard 19
Mistaken Mobile Metrics 20
Caution! Moving Walkway Ends before You Scan the QR Code! 21
The Unknown Icon 22
Where QR Codes Belong 24
E.T., Don’t Phone Home 25
Going Viral Isn’t a Science 26
Pinterest Fail 27
Phone Call on LAN 2 28
The Autofollow 29
Seems Legit 30
Poor Wendy(s) 31
Tunnel of QR Love 33
Spaced Out 34
A BlackBerry by Any Other Name 36
Desktop Friendly 37
What the Truck? 38
Swipe Away 39
Poor Baby 40
Capital Offense 42
Appealing QR Codes 44
I Don’t Even . . . 46
Useless Disclaimer 47
Wait, What? 48
One Potato, Two Potato, Three Potato, Scan! 49
Chapter 2 Nobody Likes Them 51
Making It Rain 56
Well, That’s One Way to Reply 57
Putting Your Foot Down on Fonts 58
Oh, I Know 59
BCC Is the New ABC 60
Social SEO 61
The Secret to Making You’re
Book or Blog Go Viral 62
Lead to Nowhere 63
Never, Ever 64
Pin the Tail on the Jackasses 65
Please Prove Your Business Is a Moron 66
Not So Special 67
Frequently Futile 68
Friendly Fire 69
We Can Change 70
Views Expressed 71
e-Moms 72
The Fashionable Riot 73
Golden Product Placement 74
Customer Disservice 75
Get Off at the Next Stop 77
Don’t Phone in Manners 78
Can’t UnLink 79
Face Palm 80
Go Home Phone; You’re Drunk 81
Self-Hatred 82
Social Slam 84
Seems Legit 85
The End of Twitter 86
All Your Privacy Belongs to Us 87
Too Much Transparency 88
A Social Layer 89
Long Presentation Slide 90
Exiting Your Brand 92
Fighting Foodies 94
At Least They Cleaned the
Important Part 95
Vote for the Most Annoying Person 96
Looks Like Magazines Do Still
Have ROI 97
Drive-by Articles 99
Chapter 3 They’re Selfish 101
It’s a Bird! It’s a Plane! 102
Nobody Cares about Your Logo 104
Checking Out 105
Tell Me What to Say 106
Not the Time 107
Camera Shy 108
It Can Hurt to Ask 109
Simply Selfish 110
Children Are Our Future 111
It’s Still Burning 112
If Pinocchio Had Teeth 113
Are We Dating? 114
Gimme Some More 115
Fashion for Who? 116
Sub QR 117
e-Service Extraordinaire 118
Maybe Their Phone Camera Is Detachable 119
A Million Reasons to Cry 120
The Big #Truth 122
Perspective Is Everything 123
I’m Not Saying T-Mobile Is Terrible at Twitter, But . . . 124
Nothing Says Social Like SHOUTING 125
I’m Pretty Sure This Is . . . 126
Gap in Judgment 127
The Most Misleading Man in the World 128
Opt Out/In 129
Number One 130
Twitter Is Not a Megaphone 131
Can You Hear Me Now? 133
It’s a Trap 134
You Are the Weakest Link 135
Don’t Trend 136
You Get What You Pay For 137
Score! 138
The Direct Mail Merge Tweet 139
The iQRony 140
Automated Authenticity 141
The QR Matrix 142
Antisocial Behavior Is the New Social Media 143
Drawing a Blank 144
Wait until You See It . . . 145
Chapter 4 Your Time Is Better Spent Elsewhere 147
Always Pay Your Web Designer 151
Who Are They Talking To? 152
Consider Location 153
Value Good Employees 154
Just Say No to Scheduling 155
Invest in Communication Training 156
Don’t Be an Asshole 157
Remember to Switch to Your
Personal Account 158
A Message to Fast Food Workers 159
Remember, Not Everything Is a Marketing Opportunity 160
Remember, People Are Listening 161
At Least Her First Name Isn’t Richard 162
Don’t Get Caught Flying the Bird 163
Remember, Youth Is Wasted on the Young 165
Don’t Drive Your Customers to the Brink 166
All-Caps Ketchup 168
You Could Stand to Lose a Few Teeth 169
Remember, Sometimes Private Messages, Go Public 170
Don’t Hire Idiot Employees 171
The Peak of Creative Stupidity 172
I Can’t Breathe, I’m Laughing So Hard 174
Stop Scheduling Tweets 175
Opinions Are Your Brand’s Reflection 176
Less Than Joyful 177
I’m in the Middle of an Awkward Sandwich 178
Not So Friendly 179
We Want “Whatever Your Name Is” Back! 180
Take Away the Virtual Keys after Firing Someone 181
Don’t Fake an Ovation 183
The English Swear the Best 184
Wheel of Misfortune 185
Remember Your Manners 186
Psychic Opt Out 187
Pay Attention to Privacy 189
Hire Better Employees 190
Never Forget 191
Don’t Invite Open-Ended Insults 192
Conclusion 193
