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- Wiley
More About This Title The Business Model Innovation Factory: How to Stay Relevant When The World is Changing
English
Blockbuster's executives saw Netflix coming. Yet they stuck with their bricks and mortar business model, losing billions in shareholder value. They were "netflixed." Business models don't last as long as they used to. Historically CEO's have managed a single business model over their entire careers. Today, all organizations must be capable of designing, prototyping, and experimenting with new business models. The Business Model Innovation Factory provides leaders with the survival skills to create a pipeline of new business models in the face of disruptive markets and competition.
Avoid being netflixed. Your organization must be a business model innovator to stay competitive in today's turbulent world.
- Author Saul Kaplan is the founder and chief catalyst of the Business Innovation Factory (BIF), a real world laboratory for exploring and testing new business models and social systems. BIF has attracted a global community of over five thousand innovators and organizes the internationally renowned BIF Collaborative Innovation Summit
English
English
Introduction xiii
I What You Have Always Done Isn't Working Anymore 1
1 Don't Get Netflixed: Your Current Business Model Isn't Going to Last Much Longer 3
Blockbuster Gets Netflixed 5
Even Netflix Is in Danger of Being Netflixed 10
2 Business Models 101: Creating, Delivering, and Capturing Value 17
How Does Your Company Create Value? 19
How Does Your Organization Deliver Value? 21
How Does Your Organization Capture Value? 29
Putting the Entire Business Model Story Together 32
3 Why Organizations Fail at Business Model Innovation 35
10 Reasons Companies Fail at Business Model Innovation 40
II Connect, Inspire, Transform: 15 Business Model Innovation Principles 51
4 Connect: Business Model Innovation Is a Team Sport 55
Principle 1. Catalyze Something Bigger Than Yourself 55
Principle 2. Enable Random Collisions of Unusual Suspects 60
Principle 3. Collaborative Innovation Is the Mantra 64
Principle 4. Build Purposeful Networks 68
Principle 5. Together, We Can Design Our Future 72
5 Inspire: We Do What We Are Passionate About 77
Principle 6. Stories Can Change the World 77
Principle 7. Make Systems-Level Thinking Sexy 81
Principle 8. Transformation Is Itself a Creative Act 84
Principle 9. Passion Rules—Exceed Your Own Expectations 87
Principle 10. Be Inspiration Accelerators 90
6 Transform: Incremental Change Isn't Working 95
Principle 11. Tweaks Won't Do It 95
Principle 12. Experiment All the Time 99
Principle 13. Off the Whiteboard and into the Real World 102
Principle 14. It’s a User-centered World—Design for It 108
Principle 15. A Decade Is a Terrible Thing to Waste 110
III Creating a Business Model Innovation Factory 115
7 R&D for New Business Models 117
Innovate through Connected Adjacencies 119
8 Leading and Organizing a Business Model Innovation Factory 131
Staffing a Business Model Innovation Factory 134
Skills and Experience to Staff a Business Model Innovation Factory 137
Wanted: Business Model Designers 142
Resourcing a Business Model Innovation Factory 143
Overcoming the Politics of Business Model Innovation 145
9 Experimenting with Business Models in the Real World 149
Give Me Rhode Island 154
A Better Place 157
Putting the Customer in the Business Model Driver Seat 163
IV Business Models Aren't Just for Business 165
10 Nonprofits Have Business Models Too 167
11 R&D for New Social Systems 179
Measure Innovation Outputs 181
Education Rant 183
12 What's Your Personal Business Model? 191
Stay on a Steep Learning Curve 193
Embrace Vulnerability 195
Blessing and a Curse 197
About the Author 201
Index 203
