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- Wiley
More About This Title 7 Measures of Success: What Remarkable Associations Do That Others Don't--Revised and Updated Edition
English
This update of ASAE's all-time bestseller retains the original book's focus on the disciplines that define remarkable associations and provides some insights on how those remarkable organizations fared in light of the economic challenges in the intervening years since the original publication was published.
Based on 15 years of data and original, objective research tailored to the association community's needs, 7 Measures of Success provides empirical data and seven success factors common among visionary nonprofits. Turn your organization from ordinary to extraordinary and discover how to:
Inspire a customer service-oriented cultureAlign products and services with your missionProcess feedback from members and use the data to deliver resultsTake actions that position your organization to adapt quicklyWithout question, this is a must-read book for all levels of association professionals.
English
Foreword vii
Preface to the Revised Edition xiii
Preface to the First Edition xvii
Chapter 1: A Study of Differences 1
Chapter 2: Commitment to Purpose 11
Measure 1: A Customer Service Culture 12
Measure 2: Alignment of Products and Services with Mission 16
Chapter 3: Commitment to Analysis and Feedback 27
Measure 3: Data-Driven Strategies 28
Measure 4: Dialogue and Engagement 36
Measure 5: CEO as a Broker of Ideas 41
Chapter 4: Commitment to Action 45
Measure 6: Organizational Adaptability 47
Measure 7: Alliance Building 54
Chapter 5: Old Saws and Fresh Cuts 59
Chapter 6: Putting the 7 Measures to Work 73
Appendix A: Profiles of Remarkable Associations 81
Appendix B: Financial Ratio Comparisons 91
Appendix C: Research Methodology, Timeline, and Tools 95
Appendix D: Frequently Asked Questions 125
Appendix E: How to Measure the Measures 131
Appendix F: Participating Organizations 139
Contributors 141
Acknowledgments 143
Donors Acknowledgment 145
Index 147
